Makeup transformations are massive communication tools that showcase your work as a makeup artist. However I chose not to use before and after pictures and here are the reasons why:
1. The camera doesn’t work like a mirror
Have you ever tried working the camera with no makeup on and then posing in front of the same camera with simply some foundation ? If you did then you must know that the second version of yourself must have look flawless compared to the natural you. That’s how the camera works, I technically don’t know how it really works but what I mean here is that a face with makeup is meant to look better on camera than a natural face. No matter how gifted you are in terms of natural beauty, let’s face it, on a camera you won’t look as good as you could with makeup.
Does it mean that you’re not beautiful without makeup? No! It’s just how the camera works.
2. Cyber bulling
With social media we have to be very careful about what we post, especially when we expose someone’s face. No one is completely safe when it comes to cyber bullying and you can have the best intentions in the world but cyber bullies can sometimes ruin the show. How many times have we read: that’s why guys have trust issues, girls wear too much makeup, take her swimming for your first date? Often before and after pictures with massive transformations would be the ideal opportunities for some of them to spread hate.
A perfect example would be when pictures of Miss USA 2014, Nia Sanchez, were trolling on social media showing her with and without makeup. I personally think that she reacted beautifully by saying: “Instead of joining cyber bullying, how about we lift others up on social media instead of trying to tear them down”
I learned recently that no good can come out of comparison. Comparing someone with no makeup and the same person with makeup is wrong. Not because of the two versions but because comparison on its own, as an action, either belittles or lies. The simple act of doing a collage of a before and after can provoke comparison, then people start to doubt themselves or what they love and here is the beginning of a negative cycle.
I am 100 % aware that we should act out of love and not because we are scared of haters. That’s why I chose out of love to promote good body image and freedom by protecting my clients/models. I send a positive message on the right to go both with full makeup or no makeup, without having to compare the two versions. We can choose to wear makeup or choose not to but as long as we are free and respect others decisions, then we are on the right path.